Eoin Cantwell's thesis on Hipster Republicanism and the Rebranding of Sinn Féin examines Ireland's changing relationship with republican identity and how traditional political mythologies adapt to contemporary cultural, aesthetic and digital contexts.

By analysing Sinn Féin's transformation from a political pariah associated with paramilitary violence to a mainstream political force, Cantwell illuminates how political movements respond to changing social and political circumstances by selectively reframing historical narratives while maintaining narrative continuity with established traditions.

Cantwell examines how a reemergence of young Irish republicanism offers a compelling case study in the evolution of political mythology through cultural and political adaptation. By blending modern sensibilities with romanticised notions of Irish republicanism, Sinn Féin has created visual and narrative frameworks that appeal to younger demographics while maintaining connection to historical political traditions. This strategic repositioning exemplifies how political movements navigate the tension between historical authenticity and contemporary relevance.

Parallels with broader cultural phenomena illustrate how political mythologies operate across multiple domains simultaneously. Two patterns emerge: first, a resurgence of traditional Irish culture embraced by younger generations as relevant and authentic; second, the mainstreaming of previously polarizing Republican bands like the Wolfe Tones. These cultural expressions reveal national narratives as contested sites rather than neutral historical accounts. Contemporary political identities thus form through ongoing reinterpretation of shared historical references, not rigid ideological positions. Meanwhile, newer folk acts like Lankum and The Mary Wallopers adopt more apolitical stances while still drawing on and reinventing more traditional forms.

Sinn Féin's sophisticated digital strategy—leveraging memes, merchandise, and social media—demonstrates how traditional political narratives adapt to new media environments. By creating simplified, commodified versions of complex historical narratives, these approaches make political mythologies accessible to audiences without detailed historical knowledge. This strategic simplification exemplifies how contemporary political movements navigate tensions between historical complexity and the need for accessible messaging, often prioritising emotional resonance over historical nuance. The broader cultural moment shaped by Brexit, changing demographics, and evolving national identities creates context in which these reimagined republican symbols acquire new significance while maintaining connections to established political traditions.